Hammer, one plus mobile phones, these 3C major manufacturers have joined hands in cross-border fashion in Beijing and East?these 3C major manufacturers have joined hands in cross-border fashion in Bei

On the stage of "Shuang11" media release center in Jingdong, Hu Shengqian, president of Jingdong Fashion Life Group, came, pushing a suitcase in his hand, wearing a jeans jacket, pedaling sports shoes, and taking off a fashionable "running man". It has to be said that from the 3C baton fashion, the former "Hu Tie Leg" also got Chao Man's magic wand.

His appearance on stage has added a touch of fashion to the stage.

What's more, Hu Shengli's all-around outfits are the achievements of Shuang11 this year: his coat comes from KENT & CURWEN, the brand of Ruyi Group, a strategic partner; the exclusive limited-amount adventure jacket launched by JDX and Kappa, the first cross-border joint project of Jingdong Designer Platform; his trousers are the fashionable printed jeans of InteLight, the fashion brand of Jingdong; and shoes, belts and wristwatches. Some of them have sold out for more than 618 full-day sales in the opening hours.

This year, the whole Jingdong lifestyle business group has also made a breakthrough. The turnover amount of the first half hour of double 11 years has increased by more than 330% annually compared with 618 this year. The fashion business department has broken 100 million yuan in less than a minute. The sales volume of the first hour of the 11th day of November of household life business reached 210% compared with that of last year. Both of them have set a historical record.

Record-breaking is also the "Horizon 8" suitcase, which came to power with Hu Shengli to announce his achievements. This suitcase opened one hour on the 11th day, with sales exceeding 6 million yuan. On the 11th day, it topped the double championship in sales volume and sales volume of Beijing East Suitcase all day. 3C straight men should be familiar with hammers and Luo Yonghao. Horizon 8 is a cross-border product launched after the hammer entered Beijing East Fashion. At present, this trend has become a star product of "Beijing Selection Shangpin" after "Red Bean velvet clothing".

It is understood that "Horizon 8" in the front, a high-value "Explorer shoulder bag" will also be stationed in the end of November, "Beijing Choose Shangpin", in the Beijing East fashion exclusive debut.

Why hammers, plus these 3C manufacturers have joined hands in cross-border fashion in Beijing and East? In Hu Shengli's words, cross-border, collision and popular.